Peroni Retouch

A man in a white vest and blue tie holding a tray with bottles and a glass of Peroni beer, set against a background of blue sky and water with sailboats, advertising Peroni beer with zero alcohol, with promotional text about Italian taste.

Peroni

Photographer

Rob Lawson

Client

Approach was first tasked with building a composite bottle, using multiple plates for the embossing, label, condensation and caustics, to work with the the models and standalone imagery. The background was built and ribbons to use across the board. The images were used as Point Of Sale print and also large print and billboards across Europe.

A woman smiling and holding a bottle of Peroni alcohol-free beer outdoors near a body of water with sailboats, promotional text advertising the beer's superior Italian taste with 0.0% alcohol, and decorative ribbon streamers.

A promotional advertisement featuring Peroni Nastro Azzurro beer, showing a green beer bottle and a glass of beer against a seaside background with a sailboat, blue sky, and distant shoreline. Text reads "Superior Italian Taste Has Arrived With 0.0%".