Peroni Retouch

A man in a white vest and blue tie holding a tray with bottles and a glass of Peroni beer, set against a background of blue sky and water with sailboats, advertising Peroni beer with zero alcohol, with promotional text about Italian taste.

Photographer

Rob Lawson

Client

Peroni

Approach was commissioned to build a hero Peroni bottle using multiple photographic plates to combine the embossing, label, condensation and caustics into a single master asset. This hero bottle was then integrated with lifestyle photography and standalone product imagery.

Custom backgrounds and ribbon elements were created to provide consistency across the campaign, allowing assets to be adapted for multiple formats. The final artwork was used across point-of-sale displays, large-format print and billboard campaigns throughout Europe.

A woman smiling and holding a bottle of Peroni alcohol-free beer outdoors near a body of water with sailboats, promotional text advertising the beer's superior Italian taste with 0.0% alcohol, and decorative ribbon streamers.

A promotional advertisement featuring Peroni Nastro Azzurro beer, showing a green beer bottle and a glass of beer against a seaside background with a sailboat, blue sky, and distant shoreline. Text reads "Superior Italian Taste Has Arrived With 0.0%".