Jamshed Retouch

An advertisement for Jam Shed wine, featuring a can of Jam Shed Jammy Red Wine and a red beverage in a glass with ice, lemon wedge, and striped straw, with icy cubes around, and large white text saying 'Trust us, it works.'
An advertisement for Jam Shed wine, featuring a can of Jam Shed Jammy Red Wine and a red beverage in a glass with ice, lemon wedge, and striped straw, with icy cubes around, and large white text saying 'Trust us, it works.'
A bottle of Jam Shed Shiraz wine with a splash of blackberries and red wine splattered behind it, against a light blue and red background, with text promoting responsible drinking.
A row of red grapes, a vertically standing bottle of Shiraz wine, and a white wine cork on a red surface against a gray and red background.
A bottle of red wine lying on its side on a white surface, with a glass of red wine and a cherry on top, against a two-tone pastel background.
A bottle of red wine lying on its side on a white surface, with a glass of red wine and a cherry on top, against a two-tone pastel background.
A red table with numerous small cocktail umbrellas, some blue and some green, spread across it. In the foreground, there is a large glass of berry cocktail garnished with fresh berries, mint leaves, and a small blue cocktail umbrella. There is also a bottle of red wine lying on its side on the table.
An opened bottle of Shiraz wine and a glass filled with pink wine and ice are on a red-and-white surface next to a grid of blue and white striped straws on a light blue background.
An opened bottle of Shiraz wine and a glass filled with pink wine and ice are on a red-and-white surface next to a grid of blue and white striped straws on a light blue background.
A bottle of red wine labeled 'Shed' standing on a yellow surface next to a glass filled with red wine, ice cubes, and some splashes of red wine with ice cubes in mid-air against a light blue background.
A yellow flat surface displays many small blue umbrellas and shadows. On the right side, core of a cocktail glass with pink drink, ice, berries, and a blue umbrella; nearby, a bottle of red wine labeled 'Red Bledzic' and a wine glass.
Two bottles of Jam Shed wine with condensation on the bottles, cast shadows on a two-toned blue background. 
Photographer

Rob Lawson

Client

Jamshed

Approach has partnered with photographer Rob Lawson on multiple Jamshed campaigns, ensuring every key visual maintains a consistent premium appearance across the range.

Each bottle required meticulous matching of colour, label placement, foil finishes, highlights, shadows and perspective to maintain the brand's distinctive visual identity.

As the brand trades as J-Shed in the United States, separate artwork was created for both the European and US markets, including replacement labels and bespoke background photography where required.

A blue background with white text that reads 'All, dark, more, jamsome.' Next to the text is a bottled wine labeled 'Dark Jam & Shield,' surrounded by blackberries, blueberries, and red apples, with a small logo in the bottom right corner and a message to drink responsibly.
A blue background with white text that reads 'All, dark, more, jamsome.' Next to the text is a bottled wine labeled 'Dark Jam & Shield,' surrounded by blackberries, blueberries, and red apples, with a small logo in the bottom right corner and a message to drink responsibly.
A dark bottle of jam with a label that says 'Dark Jam & Spread' surrounded by blackberries and red apples, on a blue surface under a clear blue sky.
A dark bottle of jam with a label that says 'Dark Jam & Spread' surrounded by blackberries and red apples, on a blue surface under a clear blue sky.
A bottle of Jam Shed Shiraz wine with ice cubes and splashes of red liquid on a red and blue background.
A bottle of Jam Shed Shiraz wine with ice cubes and splashes of red liquid on a red and blue background.
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