Jamshed Retouch

An advertisement for Jam Shed wine, featuring a can of Jam Shed Jammy Red Wine and a red beverage in a glass with ice, lemon wedge, and striped straw, with icy cubes around, and large white text saying 'Trust us, it works.'
An advertisement for Jam Shed wine, featuring a can of Jam Shed Jammy Red Wine and a red beverage in a glass with ice, lemon wedge, and striped straw, with icy cubes around, and large white text saying 'Trust us, it works.'
A bottle of Jam Shed Shiraz wine with a splash of blackberries and red wine splattered behind it, against a light blue and red background, with text promoting responsible drinking.
A row of red grapes, a vertically standing bottle of Shiraz wine, and a white wine cork on a red surface against a gray and red background.
A bottle of red wine lying on its side on a white surface, with a glass of red wine and a cherry on top, against a two-tone pastel background.
A bottle of red wine lying on its side on a white surface, with a glass of red wine and a cherry on top, against a two-tone pastel background.
A red table with numerous small cocktail umbrellas, some blue and some green, spread across it. In the foreground, there is a large glass of berry cocktail garnished with fresh berries, mint leaves, and a small blue cocktail umbrella. There is also a bottle of red wine lying on its side on the table.
An opened bottle of Shiraz wine and a glass filled with pink wine and ice are on a red-and-white surface next to a grid of blue and white striped straws on a light blue background.
An opened bottle of Shiraz wine and a glass filled with pink wine and ice are on a red-and-white surface next to a grid of blue and white striped straws on a light blue background.
A bottle of red wine labeled 'Shed' standing on a yellow surface next to a glass filled with red wine, ice cubes, and some splashes of red wine with ice cubes in mid-air against a light blue background.
A yellow flat surface displays many small blue umbrellas and shadows. On the right side, core of a cocktail glass with pink drink, ice, berries, and a blue umbrella; nearby, a bottle of red wine labeled 'Red Bledzic' and a wine glass.
Two bottles of Jam Shed wine with condensation on the bottles, cast shadows on a two-toned blue background.

Jamshed

Photographer

Rob Lawson

Client

Approach has retouched several Jamshed campaigns with photographer Rob Lawson. With a signature style, each Key Visual needs to match in colour, angle, label, gold foils, tone, highlights and shadows. Jamshed is known as J-Shed in the US, so two different outputs of the same shot were created for the US and European market. New labels and backgrounds were captured to create these.

A blue background with white text that reads 'All, dark, more, jamsome.' Next to the text is a bottled wine labeled 'Dark Jam & Shield,' surrounded by blackberries, blueberries, and red apples, with a small logo in the bottom right corner and a message to drink responsibly.
A blue background with white text that reads 'All, dark, more, jamsome.' Next to the text is a bottled wine labeled 'Dark Jam & Shield,' surrounded by blackberries, blueberries, and red apples, with a small logo in the bottom right corner and a message to drink responsibly.
A dark bottle of jam with a label that says 'Dark Jam & Spread' surrounded by blackberries and red apples, on a blue surface under a clear blue sky.
A dark bottle of jam with a label that says 'Dark Jam & Spread' surrounded by blackberries and red apples, on a blue surface under a clear blue sky.
A bottle of Jam Shed Shiraz wine with ice cubes and splashes of red liquid on a red and blue background.
A bottle of Jam Shed Shiraz wine with ice cubes and splashes of red liquid on a red and blue background.
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