Lifestyle Retouch

Four people at an outdoor social gathering, two sitting at a table with drinks and food, and two women standing in the background conversing, with a modern building and cloudy sky behind them.
Four people at an outdoor social gathering, two sitting at a table with drinks and food, and two women standing in the background conversing, with a modern building and cloudy sky behind them.
Tourists riding in a safari vehicle observing giraffes and antelopes in an open savannah landscape with mountains in the distance.
Tourists riding in a safari vehicle observing giraffes and antelopes in an open savannah landscape with mountains in the distance.
A man rock climbing on an outdoor artificial climbing wall, wearing a harness and athletic clothing, with cityscape and people riding bicycles in the background.
A man rock climbing on an outdoor artificial climbing wall, wearing a harness and athletic clothing, with cityscape and people riding bicycles in the background.
A woman in a tropical patterned bikini standing in a swimming pool, smiling. In the background, a man with curly hair and sunglasses relaxes in the pool, with palm trees and beach umbrellas behind him.
A woman in a tropical patterned bikini standing in a swimming pool, smiling. In the background, a man with curly hair and sunglasses relaxes in the pool, with palm trees and beach umbrellas behind him.
Two people in a desert with sand dunes and sparse palm trees. One person is skateboarding and jumping over sand, while another person is walking in the background holding an object.
Two people in a desert with sand dunes and sparse palm trees. One person is skateboarding and jumping over sand, while another person is walking in the background holding an object. 
Agency

Create Productions DX

Department of tourism - Abu Dhabi

Client

Working alongside Create Productions and the Department of Culture and Tourism – Abu Dhabi, Approach retouched and colour graded more than 100 images for a worldwide tourism campaign.

Throughout the month-long production, close collaboration with the photographer and creative team ensured a fast and consistent workflow despite multiple locations and changing shooting conditions.

Many of the final key visuals were composites, combining the strongest model and background selections to create the ideal lifestyle imagery while maintaining consistent colour, lighting and tone across the entire campaign. The final artwork was used across airports, digital advertising and social media worldwide.

A woman swinging a golf club on a golf course with palm trees in the background, while a person with a golf bag watches.
A woman swinging a golf club on a golf course with palm trees in the background, while a person with a golf bag watches.
Three people in a desert mountainous area with a rugged off-road vehicle, one person is sitting inside the vehicle, and two others are standing on the vehicle's side, with rocky terrain in the background.
Three people in a desert mountainous area with a rugged off-road vehicle, one person is sitting inside the vehicle, and two others are standing on the vehicle's side, with rocky terrain in the background.
Two tourists walking near a traditional Middle Eastern fort with beige walls, a guard tower, and a flag flying on top. Two other women in traditional attire walk further in the background, with reflections visible in a water feature on the ground.