Lifestyle Retouch

Four people at an outdoor social gathering, two sitting at a table with drinks and food, and two women standing in the background conversing, with a modern building and cloudy sky behind them.
Four people at an outdoor social gathering, two sitting at a table with drinks and food, and two women standing in the background conversing, with a modern building and cloudy sky behind them.
Tourists riding in a safari vehicle observing giraffes and antelopes in an open savannah landscape with mountains in the distance.
Tourists riding in a safari vehicle observing giraffes and antelopes in an open savannah landscape with mountains in the distance.
A man rock climbing on an outdoor artificial climbing wall, wearing a harness and athletic clothing, with cityscape and people riding bicycles in the background.
A man rock climbing on an outdoor artificial climbing wall, wearing a harness and athletic clothing, with cityscape and people riding bicycles in the background.
A woman in a tropical patterned bikini standing in a swimming pool, smiling. In the background, a man with curly hair and sunglasses relaxes in the pool, with palm trees and beach umbrellas behind him.
A woman in a tropical patterned bikini standing in a swimming pool, smiling. In the background, a man with curly hair and sunglasses relaxes in the pool, with palm trees and beach umbrellas behind him.
Two people in a desert with sand dunes and sparse palm trees. One person is skateboarding and jumping over sand, while another person is walking in the background holding an object.
Two people in a desert with sand dunes and sparse palm trees. One person is skateboarding and jumping over sand, while another person is walking in the background holding an object.

Department of tourism - Abu Dhabi

Agency

Abu Dhabi

Client

Working with the department of tourism for Abu Dhabi and Create productions, whilst liaising with the photographer and his team on a months long shoot in Abu Dhabi, Approach was asked to retouch and grade more than 100 images for the worldwide campaign for Tourism. These images were used across multiple airports and socials.

As the shoot was on the move constantly, many of the Key visuals were composites, mixing model and background selects to create the perfect lifestyle shot. Colour grade, tone and lighting all needed to be consistent and appealing.

A woman swinging a golf club on a golf course with palm trees in the background, while a person with a golf bag watches.
A woman swinging a golf club on a golf course with palm trees in the background, while a person with a golf bag watches.
Three people in a desert mountainous area with a rugged off-road vehicle, one person is sitting inside the vehicle, and two others are standing on the vehicle's side, with rocky terrain in the background.
Three people in a desert mountainous area with a rugged off-road vehicle, one person is sitting inside the vehicle, and two others are standing on the vehicle's side, with rocky terrain in the background.
Two tourists walking near a traditional Middle Eastern fort with beige walls, a guard tower, and a flag flying on top. Two other women in traditional attire walk further in the background, with reflections visible in a water feature on the ground.